What you can do free, and what each plan adds

The free plan is not a demo. It builds a real Experience, publishes it at a real public link, gives it your logo and colours, and puts the full Inclusion Bar on it. What it does not give you is a second Experience or a Marker allowance.

The two numbers that matter

What free actually includes

• The whole builder, with no reduced mode and no watermark.
• 29 of the 51 content blocks, including every layout, photo, video, audio, hours, map and menu block.
• Seven of the 17 Actions: Guest Wi-Fi, Call, Directions, File, Action Hub, Donate and Pay.
• AI build — five drafts and twenty AI edits per rolling 30 days.
• Your logo, your primary and secondary colours, and a custom page background.
• A shared header and footer across every Experience on the account.
• The full Inclusion Bar: 20 languages, read-aloud, text sizing and high contrast.
• Live preview, the one-hour phone preview link, and publishing.
• The Stats page spine, with two ranked insights.
• Marker Studio, at twenty design generations per day while signed in.

What Starter adds

Starter is where the physical half grows up: ten Marker placements instead of three, three Experiences, and the first of the blocks that ask a visitor something.

• Name, Email and Phone Capture — the first Memory blocks, plus Welcome Back.
• Lead Capture, Text Us and Save Contact Actions.
• The Audience page, with CSV export.
• Week-on-week comparisons and the Experience health score in Stats.
• Four ranked insights instead of two.
• Unlimited AI drafts and edits.

What Growth adds

Growth is the tier for a whole floor, a wing or a trail: thirty Markers, ten Experiences, and every block that remembers something.

• All remaining Memory blocks — Quick Choice, Rating, Custom Input, Check-In, Geo Check-In, Quiz, Passport.
• Conditional — the block that shows one thing to a first-time visitor and another to somebody returning.
• Review & Feedback, Add to Calendar, Request, Safety Card and Waiver Actions.
• Verified Profiles — a visitor confirms a phone number once and is recognised afterwards, even on a new phone.
• Individual visitor profiles, answer distributions, segments and the Moments feed.
• The shareable Stats report, for somebody who does not have an account.
• Audience across all history, with no row cap on screen.
• Seven ranked insights.

What Enterprise adds

• View in AR and Book Actions.
• A 3% platform fee on Donate and Pay instead of 5%.
• Per-property billing — each Project becomes a property, one included and more at $99 a month.
• Dedicated onboarding, and support by phone.

Which blocks need which plan

The library below is generated from the product itself, so it cannot drift. Use the Free only filter to see exactly what an account with no card can build.

Two limits that are softer than they look

Buying Markers

Hardware checkout has no plan check at all. Anybody can order Markers, including somebody who has never signed in. What a paid plan buys is the ability to connect one to an Experience from the publish flow.

Downgrading

Nothing is unpublished when you move to a smaller plan, and no content is deleted. Experiences over the new limit stay live; you are simply blocked from creating the next one until you are back under the number.