Use case · Retail
QR code & NFC for retail stores and pop-ups.
Shops, showrooms, and pop-ups use NearField to give customers richer product information, right where they're standing, with lead capture on the same Marker.
Customers want to know more before they buy. Reviews, sizing, ingredients, how it's made, what it pairs with. A shelf tag can't tell that story. A salesperson can't be everywhere at once.
Picture this.
A shopper pauses at a display of handmade ceramics. They tap the Marker, see a 45-second video of the artist at the wheel, read the care instructions, and add the piece to their cart, without ever asking a staff member.
A furniture showroom places Markers on 12 sofas. Customers tap to see fabric swatches, customization options, and delivery timelines. Conversion on those items increases because browsers have the information they need to become buyers.
A pop-up brand launches a weekend shop. They build an Experience in an afternoon, with the brand story, product demos and an exclusive discount code, and pack it all into 3 Markers. They take it down Sunday night with zero waste.
What it costs a 15-display shop
No quote, no sales call. Here's a real store setup, start to finish.
Software
Growth, $39/mo
30 Marker placements, email capture, product feedback, returning-customer greeting, and display-by-display analytics. A small pop-up can start on Starter at $19/mo for 10 Markers.
Hardware
$397 one-time
15 NFC + QR Markers for your key displays. The first three are an Intro 3-Pack and the rest are $29 each, shipping included. Relink a Marker when the product rotates, and you only buy it once.
What pays for it
A few conversions
Informed shoppers buy more. A handful of browsers who tap, learn, and buy, instead of walking out to compare online, covers the year.
Build it first, with every Growth block and Action and no card needed. Your 14-day trial starts when your page goes live, and on day 14 the plan your live pages need starts.
Multiple locations or a store-within-a-store rollout? Enterprise adds locations with multi-property pricing. See full pricing →
Built on the platform 100+ museums, attractions, and venues already run on.
Where NearField fits
Retail Stores
Product demos, customer reviews, styling guides, care instructions. Customers tap a Marker next to any product and learn more.
Showrooms
Virtual tours, customization options, financing details, spec sheets. Give browsers the depth they need to become buyers.
Pop-Up Shops
Brand origin stories, behind-the-scenes content, exclusive deals. Build connection in a temporary space.
Store-Within-a-Store
Tell your brand story inside a host retailer's floor. A Marker next to your section turns their foot traffic into your customers.
Why NearField for retail
Inform and convert
Customers who know more buy more. Give them video demos, reviews, and context right at the shelf.
Update in real time
New arrivals, price changes, seasonal promotions: update content instantly without reprinting a single tag.
Zero training
Staff don't need to learn a system. Customers don't need an app. Markers work out of the box.
Personalize the shopping experience
NearField Memory blocks capture customer details and contact info, then tailor what they see, right at the shelf.
Shopping intent
A Quick Choice asks 'Gifts, Home goods, Clothing, or Just browsing?', then shows targeted product recommendations.
Product feedback
Thumbs up/down ratings on product displays. See which items resonate and which need better positioning.
Welcome back
Capture a name once and greet returning customers by name at every Marker in the store.
Grow your customer list
An Email Capture block on any product display collects shopper emails. Follow up with promotions, new arrivals, and personalized recommendations.
Track engagement across every display and department on your Audience page. See which products get the most taps and which campaigns drive the most sign-ups.
From the guides
NFC for retail stores and pop-ups →
Product sourcing stories, care instructions, size guides, and a direct buy link, next to featured items in-store or at a pop-up booth.
NFC for store-within-a-store brands →
How brands with a section inside a larger retailer use a Marker to tell their story and build direct customer relationships from host-store foot traffic.
NFC for car dealerships →
Vehicle Markers with full specs, current incentives, test drive booking, and after-hours conversions from lot browsers.
Your products have a story. NearField helps customers hear it.
No card needed to build. Your 14-day trial starts when your page goes live.
