Use case · Real Estate
QR code & NFC for open houses and listings.
Agents, teams, and brokerages use NearField to replace the paper sign-in sheet with lead capture that follows up on its own, and to show what the house looked like before staging on the same tile by the front door.
Forty people walk an open house on a Sunday. Eleven sign the sheet. Four of those write an email address you can actually read, and by Tuesday night, when you finally get around to typing them in, the two who were serious have already toured something else. The listing flyer on the counter ran out at noon and the price changed on Monday anyway.
Picture this.
A visitor taps the Marker on the entry table instead of signing a clipboard. They enter a name, an email, and whether they are working with an agent. The full photo set, the floor plan, and the disclosure packet open on their phone, and you have a typed lead before they reach the kitchen.
A yard sign rider carries a QR code. Somebody drives past at nine at night, scans it from the sidewalk, and sees the price, the video walkthrough, and a button to book a showing. No call to the office, no waiting until morning.
A seller asks what the staging actually did. You open the before and after set on the same Marker that ran their open house, and the answer is right there in two photos instead of a paragraph.
What it costs a solo agent with three listings
No quote, no sales call to find the price. Here is a working agent's setup, start to finish.
Software
Starter, $19/mo
10 Marker placements, Lead Capture, and Name, Email and Phone Capture. Three active listings plus your own profile tile, with a CSV export of every sign-in.
Hardware
$136 one-time
6 NFC and QR Markers: one per listing, one for the entry table, two for handing out. The first three are an Intro 3-Pack and the rest are $29 each, shipped free. Relink a tile to the next listing the day the old one closes.
Year one, all in
$364
$19/mo for a year plus the one-time Markers. Roughly what one open house of printed flyers and a lockbox costs, and it works on every listing after that.
Running a team or a brokerage? Growth covers 30 placements and every NearField Memory block. See full pricing →
Built on the platform 100+ museums, attractions, and venues already run on.
Where NearField fits
Open houses
A tile on the entry table takes the sign-in, hands over the full photo set and the disclosure packet, and asks the one question that tells you who is serious.
Listing signs & riders
A scannable rider works at nine at night from the sidewalk. Price, video walkthrough, and a booking button, updated the moment the price moves.
Agent profiles & cards
Your current listings, your reviews, and a save-my-contact button on the back of a card you never have to reprint when your number or brokerage changes.
Teams, rentals & new builds
One Marker per unit or per model home. Floor plans, availability, and application links, each one reporting its own traffic back to the office.
Why NearField for real estate
Sign-ins you can read
Typed on the visitor's own phone, delivered to your inbox and your CSV. No handwriting to decode on Tuesday, no leads lost to a smudged email address.
The whole listing, on hand
Photos, floor plans, video tours, disclosure packets, and before and after staging shots. Everything the flyer could not hold, at the door where people are standing.
Relink, do not reprint
A listing closes and the same physical Marker points at the next one that afternoon. Buy the tile once and run it for years.
Personalize every touchpoint
NearField Memory blocks take a visitor's details once at the door, then carry them to every listing tile that visitor taps after that.
Qualify at the door
A Quick Choice asks 'Buying, browsing, or already working with an agent?' You know which of Sunday's forty names is worth a call before you make it.
One sign-in, every listing
A buyer who signed in at one open house is recognized at the next. They stop retyping their email, and you see the whole tour history in one place.
Conditional content
Buyers see the photo set and the booking button. Agents see the commission split and the showing instructions. Same Marker, different content.
Text the follow-up
A Phone Capture block at the entry table collects numbers with consent. Send the price change, the open house reminder, or the offer deadline by SMS.
The Audience dashboard shows engagement across every listing, by Project. See which address pulled traffic this weekend and which one needs a price conversation.
From the guides
NFC for real estate →
Where the tile goes at an open house, what to ask on the sign-in, and how to relink a Marker when the listing closes.
NFC for realtors →
The card you hand out, the profile it opens, and how to keep your listings current without ordering new cards.
NFC for vacation rentals →
If you also manage short-term rentals, the same tile handles check-in, house rules, and the local guide.
Ready-made starting points: real estate open house and realtor profile.
Forty people came through on Sunday. Leave with forty names, not eleven.
No credit card required. Free plan includes full builder access.
