Adding, arranging and removing blocks

An Experience is an ordered list of blocks, rendered top to bottom. There is no grid, no columns and no free positioning, which sounds like a limitation and is the reason a NearField page is never broken on a narrow phone.

Adding a block

1. 1

   Press + Add Block

   At the bottom of the left rail on a desktop; behind the Content blocks button on a phone, where the picker opens as a tall sheet.

2. 2

   Search, or browse the groups

   The search box filters on both the name and the description, so typing “password” finds Guest Wi-Fi even though the block is not called that.

   

3. 3

   Pick a tile

   The block is added at the bottom of the page and selected, with its fields open in the Edit tab.

4. 4

   Move it where it belongs

   New blocks always land last. Drag it up rather than rebuilding the page around it.

How the picker is grouped

By the job a block does, not by what it is made of. Seven groups, in order:

Two small icons appear on the tiles. A lightning bolt marks an Action: one tap, one outcome. A sparkle marks a Memory block, whose answer is remembered and follows the visitor across your whole space. The full reference is every block at a glance.

Locked tiles

On a free account, every block up to Growth is yours to use while you build, marked Included while you build (or Included in your trial once it starts). On a paid plan, blocks above it stay in the picker with a badge naming the plan they need. They are not hidden, on purpose: knowing that Conditional exists is useful even on a plan that cannot use it yet. Tapping one closes the picker and opens the upgrade panel. View in AR and Book are locked everywhere below Enterprise.

Reordering

Four ways, all doing the same thing:

1. Drag the handle at the left edge of a block in the list.
2. Move up and Move down in the block's overflow menu: better than dragging when the list is long.
3. Keyboard. Focus the drag handle, then use the arrow keys.
4. Delete and re-add, which is occasionally the fastest route for a single block near the top.

Duplicating and deleting

The overflow menu on each block carries Edit, Duplicate, Move up, Move down and Delete, with Delete set apart because it does not ask twice. Duplicate copies the block and its content directly underneath, which is the quick way to build a run of similar image blocks or a second set of hours.

Deleting a block removes only that block. Nothing else on the page shifts other than closing the gap, and answers a visitor already gave through that block stay in your Audience: deleting the question does not delete the responses.

Blocks that live somewhere else

Your shared header and footer are also made of blocks, but they are edited in Account → Default Layout rather than in the builder, because they appear on every Experience that has the default layout switched on. Eight block types are allowed there: heading, text, image, button, divider, sponsor, social and promo.