The Experience Builder

    Previewing before anyone sees it

    Nothing you build is public until you publish it, so preview as often as you like. The only preview that really counts is the one on a phone in your hand.

    Updated 31 August 20263 min read

    A draft Experience is invisible to everybody but you. A Marker pointed at one has nothing to open, and the public link returns a short unavailable page. That is what makes previewing free of consequence.

    The loop

    Build

    Stack content blocks into an Experience. Free, and no card.

    Preview

    Open it on your own phone before anyone else sees it.

    Publish

    It gets a public link that works anywhere you can paste a URL.

    Make it physical

    Point a Marker at it and put the Marker where the question gets asked.

    Then it starts again. Stats tell you which Markers get used and which questions visitors keep asking, you change the Experience, and the Marker on the wall is already pointing at the new version. Nothing gets reprinted.

    1. The column in the middle

    The phone frame in the builder is not a mock-up. It runs the real renderer, at real phone width, with your real theme and your shared header and footer if you have them switched on. It updates as you type, and clicking a block in it selects that block for editing.

    What it cannot tell you is how the page feels at arm's length, how long the scroll is with a thumb, or whether the text survives daylight. For that you need the second option.

    1. 1

      Press Preview in the top bar

      The panel is headed “Preview your Experience” and holds a live frame plus a QR code.

    2. 2

      Scan the QR with your phone

      It mints a public preview link that lasts an hour: long enough to walk the building, short enough that a forwarded link cannot become a leak.

      The panel headed “Preview your Experience”, with the line “See it exactly as visitors will. Scan or open the link below.” A phone frame in the middle renders the draft behind a cream banner reading “Preview mode: only you can see this draft”, with the dark Inclusion Bar along the bottom of the frame. Underneath sits a QR code beside the text “Scan to preview on your phone. Valid for an hour”, with Copy link and Open buttons.
    3. 3

      Walk to where the Marker will go

      Read the page standing where a visitor will stand. This is the step that changes the most drafts.

    3. The preview route

    A draft opened this way carries a banner reading Preview mode: only you can see this draft, so nobody mistakes it for the live page. The address is the preview form, /preview/abc123defg, while the published page is /view/abc123defg.

    What preview does not show you

    Preview is deliberately generous to the owner, which means a few things behave differently from the real thing:

    ThingIn previewFor a visitor
    The cookie bannerSkipped, so you can see the page immediatelyShown first, with the page dimmed behind it
    A PIN lockBypassed for youAsked for before anything else renders
    Phone verificationAny six digits are accepted, and no text is sentA real code, texted to a real number
    Cookie settings and Forget meHidden from the Adjust menuBoth present

    So a preview will not tell you whether your consent copy reads well or whether your PIN challenge message makes sense. For those, publish to a link, check on a phone, and unpublish if you are not ready.

    A pre-publish checklist

    • Read every block on a phone, not a monitor.
    • Tap every button, including the ones that leave the page.
    • Check the first two blocks answer the question a visitor is standing there asking.
    • Turn on high contrast in the Inclusion Bar and read it again.
    • Switch a language in the Inclusion Bar and check nothing important was baked into an image.
    • If the Experience uses show-and-hide rules, look at it as a stranger: private window, or Forget me.

    Does previewing count as a visit in my stats?

    Your own preview traffic is not what the numbers are for. Check what counts as a visit for the exact rules on which arrivals are counted.

    Can I preview from the iPhone app?

    Yes. The app's builder has the same Preview button, and the preview opens in the app.

    The preview link says it is unavailable.

    It expired: they last one hour. Reopen the Preview panel and scan the fresh code.

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