Which Markers earn their wall space

The account-level page tells you whether anything is working. The per-Experience report tells you which thing. Get to it by tapping any row in Your Experiences on Stats, or from a Marker's own menu.

What the Experience report shows

The report opens with the same shape as the main page: the same remembered range, a headline sentence, the same four tiles with the same period-over-period deltas on a paid plan, and insight cards written about this Experience alone. If this Experience has had no visit for seven days, its own Last visit banner comes first. Below that it gets specific:

Visits, Actions and answers

This page's own trend, drawn the same way as the chart on Stats, which is where a Marker that was covered up for a fortnight shows itself. Below Growth it shows visits alone.

How people found you

The NFC tap, QR scan, Builder QR and Link split for this page alone.

Which Markers are driving visits

One row per Marker: how its visits arrived, visits in the range, all time, last visit and status. The rows' visits add up to the From a Marker tile above. Growth and above.

Devices

What people arrived on, out of the visits in the range. Useful when a layout looks wrong on one class of phone.

Actions

Each Action on the page with taps, completions and share of visits.

Inclusion Bar

Translations used, accessibility settings opened, read-aloud plays, PIN unlocks and button taps, with the languages requested and the buttons tapped most.

Donations

Total raised, average donation, and the most recent donors, on any page with a Donate block.

What people told you

From visit to answer: "319 visits, from 26 people met here.", then how many of those people told you their name and how many answered, and a card per question block. Growth and above.

Comparing two Markers on one Experience

1. 1

   Open the Experience report

   From Stats, tap the row in Your Experiences.

2. 2

   Set a range long enough to be fair

   Thirty days is the default and usually right. A week can make a quiet Tuesday look like a dead Marker.

3. 3

   Read Which Markers are driving visits

   The columns are Marker, Marker ID, How they arrived, Visits, All time, Last visit and Status. If no Marker has been named, the Marker column is hidden and the ID leads. Naming them is what makes this table readable. On a phone each Marker is a card instead, with the same figures.

4. 4

   Compare visits against last visit, not against each other

   Two Markers with 40 and 12 visits tell you little. Forty visits last seen today and twelve visits last seen five weeks ago tell you one of them has stopped being found.

5. 5

   Move the loser, then check back in a fortnight

   Re-pointing or relocating a Marker changes nothing about its printed code, so this costs you a walk across the room and nothing else.

Comparing Experiences against each other

Back on the main page, the Your Experiences table sorts by Visits, Actions and Answered. The useful comparison is rarely the top of the Visits column. It is a row with plenty of visits and almost nothing in the Answered column, flagged with a warning triangle. That page is being found and ignored.

• Plenty of visits, few answers: the page tells and never asks. Add one question block.
• Few visits, most of them answering: the content is good and the Marker is hidden. Move the Marker, not the page.
• Plenty of visits, mostly Link: people are sharing your link, which is worth knowing before you order more Markers.
• No visits at all since publishing: check the Marker is linked to this Experience rather than an older draft.

Redirects report differently

A Redirect has no blocks, so an Actions tile would always read zero. Its report swaps in Visits, From a Marker, From a link and On a phone, and shows the destination URL with a Change button, which is how you re-point a Redirect without going near the builder.