Recipes

Run a passport trail across your space

A multi-stop trail with progress that follows a visitor from Marker to Marker and a reward at the end. How many stops to run, what to do when one is closed, and how to see who finished.

8 min read

Offset the cost of a deployment with a sponsor

What a sponsor actually receives, what to charge for it, what belongs in the proposal, and what to send them at the end of the season. Written to be usable in a real conversation about money.

7 min read

Take donations and payments at the point of interest

Connect Stripe once, then put the ask beside the thing people came to see. Choosing amounts, what the visitor goes through, what actually lands in your account, and the fee arithmetic on a $25 gift.

7 min read

Run a self-guided tour that works in any visitor's language

One Experience per stop, translated into twenty languages and read aloud in each of them, with no headsets and nothing to install. What translates, what does not, and how long a stop should be.

6 min read

Help visitors find their way

The one-image-per-Marker floor plan technique, when to reach for the Map block instead of the Directions Action, and what to do in a building where GPS does not work.

6 min read

Make your Experiences work for every visitor

The Inclusion Bar is the half NearField does for you. This is the other half: alt text worth reading, contrast inside your own palette, plain language, transcripts, and never letting colour carry the meaning.

8 min read

Collect feedback people actually give

Where in a visit to ask, how many questions you get (one), when a rating beats an open box, and what to do with the answers once a hundred of them have arrived.

9 min read